Focus Insite

  • The 4 Pillars of a Successful Market Research Study

    Market research recruiting is one of the key pillars to a successful market research study. If you’re thinking that it is just an administrative task that can be left to the last minute, think again! Recruiting is just as important as the client, the participants, and the moderator.

    We’ve fielded lots of frantic calls from businesses over the years after they realized that recruiting qualified participants was not as easy as they thought. Market research studies are more than asking questions. There are four pillars to any successful market research study: The client, the moderator, the participants, and the research recruitment agency.

    The Client

    There would be no market research study without a client to commission a study. Companies and brands looking to better understand what drives consumer behavior, or seeking more information before investing in branding and messaging; pricing; and UX design will often invest in a qualitative study.

    The Moderator

    The moderator is responsible for understanding what question or hypothesis or objective the client is seeking to answer and create a discussion guide that will steer the conversation so that the essential questions are answered. We’ve written before about the importance of having a well-trained moderator in charge. Moderating focus groups is like being a conductor: you’re trying to coax each participant to share their insights and why and how they think/behave a certain way. A moderator can make or break a insite research study, which is why they’re one of the four pillars to a successful market study outcome.

    The Participants

    Recruiting qualified participants is the recruiter’s job, but it’s the participant’s job to engage and share their insights. Participants selected for a focus group have often gone through a detailed screening process, so they should be well aware of the expectations and responsibilities they have for participating in a market research study. You don’t need a room full of extroverted participants, but you do need people who are comfortable opening up in front of others. A good moderator will set the tone and put participants at ease so they feel comfortable sharing their insights, even amongst strangers.

    The Recruiter

    Recruiters know that it’s their job to find qualified, engaging participants. A screening guide is a great way to identify who does and doesn’t qualify for a study. Not only are recruiters looking for qualified candidates, they’re also assessing potential candidates for their communication skills, responsiveness, and availability.

    Without the right marketing recruitment consultants in a market research study, you have nothing. Recruiting teams play a critical role in the success of any market research study.

    By paying attention to the four pillars of market research, you’re much more likely to have successful outcomes.

    Contact us Today to see how we can help with your market research project!

    Original Source: https://bityl.co/CKSW

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  • Are Focus Groups a Legit Way to Earn Extra Cash?

    By now we are all familiar with the gig economy. Whether your side hustle includes driving for Lyft or offering your skills on Taskrabbit, there are nearly limitless options for earning extra cash. One way that people can participate in the gig economy is by participating in qualitative market studies. While most offers to participate in a survey or focus group are legit, there are also lots of scams, so it’s important to know how to tell the difference.

    Participating in a qualitative study can be a great way to earn money, and market research recruiting agencies are always looking for qualified participants for qualitative studies, such as focus groups or in-depth interviews. One of the quickest and easiest ways to be considered for a study is to join a panel and include your name for upcoming studies. When deciding if a recruiting agency is legit, here are three things to look for:

    1.) Respondent Bill of Rights—one of the first questions you should ask before adding your name is if the company abides by the Respondent Bill of Rights. Don’t waste your time with market research recruiting firms that doesn’t care as much about study participants as it does the clients it’s recruiting for. Why is a respondent bill of rights important? It gives you, the participant, assurance that proper privacy and confidentiality protocols are being met and that a certain level of professionalism will be maintained throughout the study.

    2.) Privacy Policy—another layer of protection for interested participants is the stated privacy policy. Legitimate participant recruitment agency will have a stated privacy policy that clearly outlines how your personal information is gathered and managed. This is especially important to understand if you’re adding your name to a database.

    3.) FAQs— for first-time participants, there are lots of questions. They can be as simple as, “What do I wear to a focus group?” to “I had something come up and I can’t attend my scheduled focus group meeting?” As a participant, you don’t want to be left wondering what your side of the agreement is. A recruiting agency that has a robust FAQ/Help will provide answers to lots of common questions that people ask when deciding to participate in a study. A good FAQ page demonstrates to you, as a participant, that the recruiting agency is organized and cares about its participants.

    Participating in focus groups won’t make you rich, but it’s an easy way to earn extra money. What’s more, is participating in focus groups can be interesting and fun.

    Ready to Participate in a Study? Get in our Database Today!

    Original Source: https://bityl.co/CC1j

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